A company’s website is one of its most important assets, so you must get it right. And yet so many companies get it wrong!
The traditional approach to website design pays little or no attention to measuring whether or not that site is actually delivering results. By the time the business owner realises that analysis and testing needs to be integrated in the site, it’s too late – time to start again. This is an incredibly wasteful approach but it’s a trap that many organisations – particularly small to medium enterprises – fall into.