Flashlight Digital
Brand Guidelines
This is a guide to the basic elements that represent the brand.
Our logo
Our logo is a very valuable asset. We must treat it nicely.
Never abuse our logo, it doesn’t have arms so it can’t fight back (our lawyers however, are another story).
This logo is in simple flat colours. We have the same Logo for all printed collaterals including all printed publications, advertising, billboards, posters, flyers and product packaging, as well as web, video and presentations.
Logo colour adaptations
Colours
Primary Colour Palette
CMYK [0/0/0/100]
RGB #000000
CMYK[00/30/100/00]
RGB #fcb717
CMYK [0/0/0/70]
RGB #6d6e71
Secondary Colour Palette
CMYK [0/60/100/0]
RGB #f58220
CMYK [80/40/00/00]
RGB #2484c6
CMYK[90/100/00/00]
RGB #472f92
Do’s and dont’s
digital Typefaces
Oswald lt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789……………{Regular}
Lato
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789……………{Regular}